It is stated that the “Baby Boomers” are becoming senior citizens at the rate of 10,000 per day. That converts to approximately 4 million per year. So, by the year 2020, 80 million people in the United States will be 65 years of age or older. Now folks, that’s a lot of people…and REALTORS that’s a lot of houses that can be sold. Since we live here in the “Sunbelt”…we need to gear up and be ready for this anticipated large influx of new residents.
We have a wonderful history of senior citizens living in Arizona. Clearly, the trend will continue as the “Rustbelt” will continue to give way to the “Sunbelt” for multitudes of this age class. Agents should realize that the capture of this age group makes for great communities…they commit fewer crimes, drive less, and while they require more medical facilities, they do not over burden our school systems. (Besides, they eat earlier in the evening…leaving more space for us to dine later at night.)
While I may joke a bit…they are a viable target for the wily and willing agent to focus on this age group for a larger portion of your marketing efforts. Welcome to the Valley of the Sun, Seniors!
---C Dale Hillard
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