Posted: Friday, July 23, 2010
Category: Marketing Plans
Now that realtors have access to the MLS listings on-line, some are questioning if the traditional method of holding an open house is still in fact viable. But is it still a worthwhile idea to spend the time and energy to have an open house? Consider that up to 48 percent of the property purchasers use the phrase open house in their search engine queries. Research illustrates that this proven practice remains an successful strategy, so it just makes sense to take advantage of the opportunity.
Of course, just putting an Open House sign on the lawn will not guarantee you the results you are looking for, so start setting up your action plan a few weeks in advance by posting on the internet and printing flyers. understanding which features are most critical to potential buyers will create a different open house strategy for a Brampton real estate agent versus other realtors in other cities. Evaluate the area and determine the best places to put up directional signs to funnel in traffic from the major arteries and side streets. A few days before the open house, boost up the attention by handing out flyers to the surrounding homes in the neighborhood. Make certain there is an announcement on the front page of your site and place notices in the local publication. Make the most of all your publications channels by creating fast and easy methods to direct the public to your current open house listings.
Once open house day is here, it is crucial to make the most of the opportunity. Meet the buyers at the doorstep and be friendly and educative. Try to prevent from pre-judging anyone who walks through your open house, as their appearance or race has no impact on their level of interest. Areas such as the Burlington Ontario real estate sector consist of a lot of different kinds of people which makes judging if a person can afford a home that much more difficult. They might actually be evaluating your methods to see if they want to use you as their agent. Instead of barraging them with typical sales questions pay careful attention to what they have to say and respond with specific questions that show you are paying attention to their requirements.
In a lot of the real estate courses that you have attended over your career you have certainly been informed that if a home stands out to the potential purchaser it has a better potential to sell. Once the visitors have toured the open house, you need to make sure you offer them some easy-to-carry handouts that will prompt them to remember your property and your property because they may view numerous houses in a single outing and you want to assure yours will stay fresh in their minds. If you are able to create a complete handout to the neighborhood that also provides useful tips on searching for a home you have a much greater possibility of hearing from them again. In this handout you can also include information regarding properties that are in a similar price bracket, even if they are not represented by your brokerage, so they can do their own comparisons. Offer maps of the area and simple internet links that will guide them to detailed facts on the web. You should keep in mind the reality that an open house day can have a return on the investment, and regardless if you do not see results the day of the event, the energy you put into making it properly can pay off later on.
